Justo aims to be a disruptor in the retail market in Mexico and Latin America:

“Technology has helped supermarkets to be much more efficient in their processes and to know their users better, but the operating model, if you think about it, because of its complexity has not changed for decades, it is an industry of high volumes and super low margins with high fixed assets.

“What we seek is to revolutionize the industry, we want to deliver complete orders, orders on time, with a better quality of fresh produce and super competitive prices and the way Jüsto is born as the first 100 percent online supermarket in Mexico and pioneer in Latin America.”